I was teaching The
Secret to Customer Service Excellence for a client and had this exchange
with a participant. For context, this
client worked with families dealing with end of life issues.
Me: “I encourage you to not use the word ‘Unfortunate.’ It
implies that you are not in control, so it gives your power away as a
representative and a company.”
Participant: “But we have
to use the word ‘unfortunate.’”
Me: “There is no word you have to use in customer
service. Especially using ‘unfortunate’
in your line of business, as the entire situation is unfortunate and
difficult. You saying it doesn’t help.”
Participant: “But it does.”
Me: “How do you know?”
Participant: “I just know it.”
This went on for a few more minutes, and then for the sake
of the class, we had to move on.
This is the classic resistant participant. This participant wasn’t rude or insubordinate. She was resistant to the idea that I was
presenting. It isn’t uncommon in a customer service class
for there to be a few employees who are ingrained with habit and tradition, and believe the class is for others in the room and not them. They
are not open to the idea there could be a different, and possibly easier,
method to help their customers.
Why does this happen?
The root of this type of resistant participant typically is from a lack
of consistent feedback on their current performance. It is difficult and costly to put in place a
quality assurance or mystery shopping programs that monitors an employee
frequently enough to give them a true picture if they are tanking, are average,
or excelling. I get that.
However, if an employee doesn’t receive critical feedback
often, say at least two times a month, they are developing a skewed self-view
of their performance. They are not
encouraged to seek or embrace change because they believe they are doing well
enough. The key phrase with my participant
in this exchange was when she said, “I just know.”
Do you really want to run your business based mostly on employees’
self-evaluations? I didn’t think so, and
I am happy to help.
The Gurus’ Solutions
1. The Easy Fix - Start a simple peer quality
assurance program.
Don’t overthink this. It can be simply one agent gets 15 minutes to
double-jack with another agent and offer the classic, “What went well” and
“What could be better next time.” They need to take notes and give it to the
supervisor afterwards so they take the task seriously. Operationally, decide
what makes sense for frequency.
This can also happen in hospitality
face-to-face customer situations, especially when it is slow. Have servers or front desk folks partner
with the one of them waiting on the guest and the other observing. The same type of feedback is offered, “What
went well,” and “What could be better next time.”
Result:
You create a continuous improvement culture that is not always dependent
on leadership or a quality program.
Every employee is on the quality team and giving feedback. How great is that?!
2. Less Easy, but Critical – Increase the number
of mystery shops for face-to-face or call monitors.
I know this is a bite to the budget, but
the return on investment is worth it. If
you are relying only on social media to gather data, then you are letting
others determine what your level of service is.
Social media engagements tell you, organizationally, what you can get away
with as a service minimum. You should
set your bar, it should be high, and you should verify it is happening, not
your customers.
Result:
You are controlling and setting your standards of excellence by
monitoring employee service behaviors.
Employees are on their best performance more frequently, as they know
the possible shop or monitoring could happen more frequently.
3. Take it to the Next Level – Check their product
or service knowledge more often.
Most of the time service recovery situations occur because
an employee gave incorrect information.
Organizations are running so fast forward, many times they forget it is
important to consistently review current information. This can be done through paper quizzes, in one-on-ones,
team meetings, and there are electronic ways to do this too.
Result: You create
the most intelligent service workforce in your industry. You also create a learning culture, one that
incorrect answers are not accepted. However,
you support employees to gain the necessary knowledge to perform the job to the
best of their ability.
Back to our Story…
Would these strategies have helped with my resistant
participant? I believe yes, for this
person. If she had a better vision of her current performance, she might have
been open to other ideas. People come
in to class resistant for all sorts of reasons, but my experience shows the most
resistant are those who don’t realize I have been brought in to help them
individually improve.
As always, if we at The
Customer Service Gurus can help, we are at your service. Visit us at www.thecustomerservicegurus.com
or write us at info@thecustomerservicegurus.com
Wishing you a fantastic and successful 2018!
